Innovative business models are the key to generating new wealth – today competition not only takes place between companies and products, but also between value networks and business models.

To make a business model successful, innovative ideas alone are not enough: the underlying value logic must be clear to all stakeholders – decision makers, business partners, investors, employees and customers – and valid even under tough market conditions. This is particularly important when a company has to motivate many people and employ a lot of capital to change its business model or deploy a new one.

• The policies for obtaining resources, building capabilities and developing new products
• The dynamic interaction of the company with the market
• The conditions in both product and factor markets.

In this webinar we show how models and simulations can be used to build "business model prototypes". These prototypes illustrate these interdependencies and can be used to answer the questions "Is our business model valid?" not only qualitatively, but also quantitatively, and not just once, when the business model is designed, but also during its implementation and operation.

Webinar contents

We will begin the webinar with the question "What is a business model?" and will illustrate the main building blocks of a business model.

Subsequently we will use a concrete example to show how a business model (and its value logic in particular) can be modelled using System Dynamics.

Using this system dynamics model we can explore the effect of changing the business models, the policies employed and of external market conditions on key operative and financial indicators.