Innovative business models are the key to generating new wealth – today competition not only takes place between companies and products, but also between value networks and business models.

To make a business model successful, innovative ideas alone are not enough: the underlying value logic must be clear to all stakeholders – decision makers, business partners, investors, employees and customers – and valid even under tough market conditions. This is particularly important when a company has to motivate many people and employ a lot of capital to change its business model or deploy a new one.