Innovative business models are the key to generating new wealth – today competition not only takes place between companies and products, but also between value networks and business models.

To make a business model successful, innovative ideas alone are not enough: the underlying value logic must be clear to all stakeholders – decision makers, business partners, investors, employees and customers – and valid even under tough market conditions. This is particularly important when a company has to motivate many people and employ a lot of capital to change its business model or deploy a new one.

• The policies for obtaining resources, building capabilities and developing new products
• The dynamic interaction of the company with the market
• The conditions in both product and factor markets.

In this webinar we show how models and simulations can be used to build "business model prototypes". These prototypes illustrate these interdependencies and can be used to answer the questions "Is our business model valid?" not only qualitatively, but also quantitatively, and not just once, when the business model is designed, but also during its implementation and operation.

Webinar contents

This webinar is part of a series of webinars on business model prototyping. Previous sessions gave an overview of a generic business model prototype and explored modelling financial aspects, markets and customers in detail. You can find recordings of previous sessions on our blog www.business-prototyping.com/webinar_recording

In this session, we will look at the generic building blocks of a business model and then focus on the modeling capabilities and resources.