Prototyping Business Models And Market Strategies

Internal and external drivers force companies to make frequent and widespread changes to their business models and market strategies.

The COVID-19 pandemic is a very good illustration of this: from one moment to the next, we can be thrown into situations we do not understand well ... we then have to make high-impact situations based on unreliable data.

In this meetup, we will investigate how we can solve such "transformational" problems in uncertain, mission-critical situations:

• Sketch the dynamics of your business model and market strategy

• Harvest any available data, provide sound estimates for missing data.

• Identify and quantify the critical factors that will make or break your business.

• Explore alternative future scenarios in a systematic way.

The event will start with an online presentation – we will then open up a "virtual coffee lounge" with a video share and online whiteboard for post meetup discussions.

The meetup will take place on Thursday, June 9, 2022, at 16:00 and will last for 2 hours.