It’s been almost a year now since I started working for transentis consulting, managing events and producing digital content.
One of our key topics here at transentis is to help enterprises transform.
Recently I had the opportunity to ask our managing director Dr. Oliver Grasl three questions on Mastering The Complexity of Service Transformation.
Matthias: Oliver, why is service transformation relevant to enterprises?
Oliver: First of all, there is the general trend towards service orientation and especially towards digital services. Though this has been going on for some time now, there are still surprisingly many enterprises who are only just starting on the path to digitisation.
But there is another trend that is relevant here – markets are becoming more and more dynamic (and unreliable), with intense competition and a very high rate of innovation. Due to this trend, even highly digitised, high-tech companies are forced to make frequent and widespread changes to their service portfolio. And for them it is more difficult in some ways, because there are few low hanging fruits.
I expect that in future, enterprises will be in a state of permanent transformation … those enterprises who are highly adaptive and have a solid transformation methodology will definitely have a competitive advantage.
Matthias: What exactly makes a transformation projects so difficult?
Oliver: Enterprises themselves are complex and making any change in a complex system is a challenge.
Modern digitised services in particular rely on a complex web of people, processes and IT, often spanning multiple organisations.
Designing new business services in such a complex environment is hard … but it is just as hard to implement them and bring them to market in a timely manner.
But interestingly what causes transformation projects to stall or even fail are rarely the core objectives of the transformation, it often boils down to a mix of these three issues:
- Not getting key players on board. Getting all decision makers on board
- Failing to manage the big picture. In order to manage large transformation programmes you have to master the art of seeing the big picture without losing sight of the details. This is especially relevant because you will be involving so many people with different roles and backgrounds and will be generating many creative ideas. It is then very difficult to keep an overview, there is a danger of getting caught up in details. Everyone is working hard on something, but the results aren’t coming together to a coherent whole.
- Not striking the right balance between being creative and being systematic. You need to find an approach that allows you to be both creative and innovative on the one hand but effective and efficacious on the other hand.
Matthias: How does transentis solve these problems in transformation projects?
Oliver: First of all, we use sprint workshops to develop creative ideas in a short period of time with the help experts from different domains. Besides that, we use business design tools to manage the big picture without losing sight of the details.
Matthias: Well, thank you Dr. Grasl for these quick and great insights. Where can I or our readers find out more?
Dr. Grasl: Well we have just recently published a webinar that exactly tackles this problem. I believe this to be a great starting point.
If you want to learn more about this or other topics, feel free to sign up for our exclusive content, check the learning resources we provide or join our meetups on Transforming Enterprises in Berlin.