Many different aspects are interesting when prototyping the enterprise:
First and foremost, we are interested in the humans that bring an enterprise to life and how their behaviour affects its success.
But in order to be successful as an enterprise, these humans must share an understanding of who their customers are and how they want to create value for these customers by providing goods and services, of how they want to organize to achieve this, and of the technology they want to utilize:
Business Model. At this level we explore how an enterprise creates value for all the parties in its value network – its clients, shareholders, investors, partners and suppliers.
Organisation. At this level we investigate which activities are performed to ensure that goods and services are delivered to clients.
Technology. At this level we look at how modern technology is utilized in support of the organization.
We also find it useful to separate the structural, static aspects of an enterprise form the processual, dynamic aspects of an enterprise:
Processes. Processes define the activities that are performed by the structural elements – at the business model level we are mainly interested in boundary-spanning transactions between the enterprise and the other parties in its value network. At the organizational level, these transactions are executed by business processes, which again are support by IT services at the technological level.
Structures. Examples of structural elements at the business model level are the enterprise’s customers, suppliers and other business partners. At the organisational level we are mainly interested in organisational units and the enterprise’s employes. At the technological level we are mainly concerned with IT systems.
In this section we will be collecting approaches to prototyping all aspects of the enterprise, along with illustrative prototypes:
- Enterprise Metamodel
- Business Model Prototyping
- Make Your Startup Grow
- Make Your PSF Grow
- Play the Beer Game