This is the fourth post of a series of posts in which I discuss how to use the business model protototyping approach to build a generic business model prototype that let’s you experiment with different business scenarios. You can access the list of all posts in the series here.
In my last post I introduced an abstract generic business model blueprint, which will serve as the basis for creating a concrete, generic business model prototype. But let’s not forget that the primary purpose of generic blueprints and prototypes is to serve as guidance when modelling the business model of a specific company – so today I would like to briefly discuss how these blueprints and prototypes are related. [Read more…]