About

Dr. Oliver Grasl

Managing Director
Oliver Grasl co-founded transentis, a model-driven transformation practice, in 1997 and has been its managing partner ever since.
He read mathematics and theoretical physics at Cambridge University (MA Cantab) and the University of Innsbruck (Diploma). After a brief foray into software development, he specialised in business engineering (EMBA HSG) and Operations Research & Analytics (Dr. oec. HSG) at the University of St. Gallen.
Oliver's passion is bringing human and machine intelligence together. He believes the best decisions emerge from that collaboration — and builds the digital twins and computational knowledge graphs that make it possible, turning complexity into clarity and enterprise transformation into something you can steer.
Oliver teaches regularly at university level (Mathematics, Big Data & Analytics, Enterprise Architecture) and sits on the supervisory board of compax, a leading service company building customer-to-cash systems for connected business.
Contact Oliver at oliver.grasl@transentis.com or connect with him on LinkedIn.

Know-how

Oliver is currently driving innovation in making – our thinking about – enterprises (business models and market strategies, operating models and operations) amenable to computational approaches, in particular Generative AI
His core areas include:
  • Model-driven Enterprise Transformation
  • Computational Knowledge Graphs and Digital Twins
Alongside his client work, Oliver is also the lead architect of Metapad (an AI-powered platform for Digital Twins), transentis Beer Distribution Game (a Supply Chain Simulation) and transentis Business Prototyping Toolkit (Python package for Agent-based and System Dynamics simulation).

Market Experience

Oliver's main focus is on the mobility sector and supply chain organizations:
  • Automotive
  • Intelligent Transportation Systems
  • Parking
  • Transport & Logistics
Over the years, he has gained experience in many other sectors:
  • Energy
  • Fast Moving Consumer Goods
  • High Tech
  • IT Service Firms
  • Material Science
  • Telecommunication

Contact

Email: oliver.grasl@transentis.com

Selected Posts
Re-Think Your Operating Model with AI

Re-Think Your Operating Model with AI

Many operating models live in slide decks, spreadsheets and the heads of senior people. Here is how we turn one into a computational knowledge graph you can question — built live, with AI as a co-modeller.

6/22/2026
Generative AI That Understands Your Enterprise

Generative AI That Understands Your Enterprise

See Your Enterprise Like Never Before

9/23/2025
Understanding The Beer Distribution Game

Understanding The Beer Distribution Game

Using Systems Thinking to improve game results

1/16/2015
Ten Key Principles of Business Transformation

Ten Key Principles of Business Transformation

A conceptual model that puts the principles into perspective

9/6/2016
How do You Make Money in Your Business?

How do You Make Money in Your Business?

The key ingredients needed to create value

6/7/2013
Seven Levers That Influence Your Revenue

Seven Levers That Influence Your Revenue

The dynamics of customer development and seven levers that influence your revenue

11/1/2013
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