About

Dr. Oliver Grasl

Managing Director
Oliver Grasl co-founded transentis, the model-driven transformation practice, in 1997 and has been its managing partner ever since.
He is a transformation architect — an architect of complex systems, and of enterprises above all. The question that draws him in is always the same one: which parts really matter, and how do we get them to interact properly?
Answering it takes range rather than specialisation, so he works the full stack, from the business model through the organisation down to the technology — helping leaders turn what technology now makes possible into something their enterprise can actually run.
Oliver is a systems thinker and a computational thinker, holding the big picture without losing the details that decide whether it works, and he brings modern analytics and AI to bear on exploring, redesigning and transforming enterprises. He enjoys the conceptual, analytical work as much as the work with people, and is often at his most valuable where the two meet: bridging business and technology.
That range has roots. He read mathematics and theoretical physics at Cambridge University (MA Cantab) and the University of Innsbruck (Diploma). After a brief foray into software development, he specialised in business engineering (EMBA HSG) and Operations Research & Analytics (Dr. oec. HSG) at the University of St. Gallen.
Next to managing transentis, Oliver sits on the supervisory board of compax, a leading service company building customer-to-cash systems for connected business.
Contact Oliver at oliver.grasl@transentis.com or connect with him on LinkedIn.

Know-how

Oliver is currently driving innovation in making enterprises (business models and market strategies, operating models and operations) amenable to computational approaches, in particular Generative AI
His core areas include:
  • Model-driven Enterprise Transformation
  • Computational Knowledge Graphs and Digital Twins
Oliver is the architect of Metapad, the AI-powered platform for Enterprise Digital Twins.

Market Experience

Oliver's main focus is on the mobility sector and tech organizations:
  • Automotive
  • Intelligent Transportation Systems
  • Parking
  • Transport & Logistics
  • IT Service Firms
  • Telecommunication
Over the years, he has gained experience in many other sectors:
  • Energy
  • Fast Moving Consumer Goods
  • Health
  • Material Science
  • Telecommunication

Contact

Email: oliver.grasl@transentis.com

Selected Posts
Re-Think Your Operating Model with AI

Re-Think Your Operating Model with AI

Many operating models live in slide decks, spreadsheets and the heads of senior people. Here is how we turn one into a computational knowledge graph you can question — built live, with AI as a co-modeller.

6/22/2026
Generative AI That Understands Your Enterprise

Generative AI That Understands Your Enterprise

See Your Enterprise Like Never Before

9/23/2025
Understanding The Beer Distribution Game

Understanding The Beer Distribution Game

Using Systems Thinking to improve game results

1/16/2015
Ten Key Principles of Business Transformation

Ten Key Principles of Business Transformation

A conceptual model that puts the principles into perspective

9/6/2016
How do You Make Money in Your Business?

How do You Make Money in Your Business?

The key ingredients needed to create value

6/7/2013
Seven Levers That Influence Your Revenue

Seven Levers That Influence Your Revenue

The dynamics of customer development and seven levers that influence your revenue

11/1/2013
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