About

Dr. Oliver Grasl

Managing Director
Oliver Grasl co-founded transentis in 1997 and has been managing partner ever since.
After reading mathematics and theoretical physics at Cambridge University (MA Cantab) and the University of Innsbruck (Diploma), and a brief foray into software development, he later specialized in business engineering at the University of St. Gallen (EMBA HSG) and Operations Research & Analytics (Dr. oec. HSG).
Oliver's passion is building digital twins that bring human intelligence and machine intelligence together. He believes the best decisions emerge from this collaboration — and builds analytical models that make it possible, turning complexity into clarity for enterprises and supply chains.
Contact Oliver at oliver.grasl@transentis.com or connect on LinkedIn.

Know-how

Oliver is currently driving innovation in applying GenAI to the transformation of mobility & supply chains.
His core areas include:
  • Model and data-driven optimization of business models, processes and supply chains
  • Model and data-driven business engineering
  • Full stack Operations Research & Analytics
Alongside his client work, Oliver is also the Chief Architect of transentis Beer Distribution Game (a Supply Chain Simulation) and transentis Business Prototyping Toolkit (Python package for Agent-based and System Dynamics simulation).

Market Experience

Oliver's main focus is on the mobility sector and supply chain organizations:
  • Automotive
  • Intelligent Traffic Systems
  • Parking
  • Transport & Logistics
Over the years, he has gained experience in many other sectors:
  • Energy
  • Fast Moving Consumer Goods
  • High Tech
  • IT Service Firms
  • Material Science
  • Telecommunication

Contact

Email: oliver.grasl@transentis.com

Selected Posts
Generative AI That Understands Your Enterprise

Generative AI That Understands Your Enterprise

See Your Enterprise Like Never Before

9/23/2025
Understanding The Beer Distribution Game

Understanding The Beer Distribution Game

Using Systems Thinking to improve game results

1/16/2015
Ten Key Principles of Business Transformation

Ten Key Principles of Business Transformation

A conceptual model that puts the principles into perspective

9/6/2016
How do You Make Money in Your Business?

How do You Make Money in Your Business?

The key ingredients needed to create value

6/7/2013
Seven Levers That Influence Your Revenue

Seven Levers That Influence Your Revenue

The dynamics of customer development and seven levers that influence your revenue

11/1/2013
An Example to Illustrate The Business Prototyping Methodology

An Example to Illustrate The Business Prototyping Methodology

Using Causal Mapping, Concept Mapping and Causal Loop Diagramming

3/10/2017