transentis consulting

Dr. Oliver Grasl

Managing Director
Oliver Grasl co-founded transentis in 1997 and has been managing partner ever since.
After reading mathematics and theoretical physics at Cambridge University and the University of Innsbruck, and a brief foray into software development, he later specialized in business engineering at the University of St. Gallen (Executive MBA, Dr. oec.).
Oliver’s personal mission is to help enterprises transform: explore their current situation, re-design their business model, organisation and IT-landscape and master the complexity of the actual transformation.
He blogs regularly on our blog and is the organizer of both the Transforming Enterprises Meetup and the Business Prototyping Toolkit Meetup.
Oliver also gives lecture courses on Big Data Analytics and Enterprise Architecture (CODE University Berlin in 2019,  HTW Berlin since 2019).
Oliver was Vice-President of the the DGSD (German System Dynamics Society, Deutsche Gesellschaft für System Dynamics) from 2016-2020. 
Contact Oliver at, connect on LinkedIn or follow him on Twitter @ograsl.


  • Prototyping business models and market strategies
  • Enterprise analytics and data strategies
  • Planning and leading complex business transformations

Market Experience

  • Automotive
  • Energy
  • Intelligent transportation systems
  • Material Science
  • Professional services
  • Transport and logistics
  • Telecommunication
  • Tobacco



Phone: +4930800937050

Blog Posts by Dr. Oliver Grasl

Even More Management Power For 2022

We are strengthening our management team

Tuesday, February 1, 2022

Play Our New Beer Distribution Game

A brief tour of our new version that supports multiple players

Friday, December 17, 2021

Simulating The Beer Distribution Game

A stock and flow model of the Beer Distribution Game that can be used to analyze game dynamics

Wednesday, November 17, 2021

Introduction to The Business Prototyping Toolkit

The key components of the Business Prototyping Toolkit and building System Dynamics models, Agent-based models and hybrid models using a simple example.

Tuesday, August 17, 2021

Training Artificial Intelligence to Play The Beer Distribution Game

A brief introduction to agent-based modeling and reinforcement learning, applied to the Beer Distribution Game

Sunday, May 31, 2020

A Simple Python Library For System Dynamics

Building System Dynamics simulations interactively in Jupyter using Python

Monday, October 1, 2018

Writing Computational Essays Based on Simulation Models

Using the BPTK-Py Python package to write computational essays based on System Dynamics models.

Thursday, August 23, 2018

Key Benefits of Business Prototyping

A brief summary of the key benefits of business prototyping

Thursday, March 16, 2017

An Example to Illustrate The Business Prototyping Methodology

Using Causal Mapping, Concept Mapping and Causal Loop Diagramming

Friday, March 10, 2017

Business Prototyping Building Blocks

An overview of the building blocks that make up the business prototyping methodology

Tuesday, February 28, 2017

Key Aspects of the Business Prototyping Methodology

Who it was designed for and what it is about

Wednesday, February 22, 2017

Our Business Prototyping Methodology

Introduction to the Business Prototyping Methodology

Friday, February 17, 2017

The Energy Market Transition in Google Trends

An Analysis of Keywords regarding the Energy Market

Thursday, January 26, 2017

Ten Key Principles of Business Transformation

A conceptual model that puts the principles into perspective

Tuesday, September 6, 2016

Make Your Professional Service Firm Grow (Part IV)

A simulation model to analyze growth scenarios in professional service firms

Tuesday, July 26, 2016

Make Your Professional Service Firm Grow (Part III)

Maximum growth, steady growth and oscillations

Wednesday, September 30, 2015

Make Your Professional Service Firm Grow (Part II)

A detailed investigation of a simple growth strategy

Wednesday, September 16, 2015

Why Change is Inevitable But Progress is Not

An analysis of some internal and internal drivers that force companies to change again and again

Friday, April 10, 2015

Understanding The Beer Distribution Game

Using Systems Thinking to improve game results

Friday, January 16, 2015

Play The Beer Distribution Game

Play our online version of the Beer Distribution Game, the classic supply chain simulation, and test your systems thinking skills

Thursday, September 25, 2014

Make Your Professional Service Firm Grow (Part I)

Growth strategies in professional service firms

Friday, February 7, 2014

Exploring The Dynamics of Customer Acquisition

Applying the Bass Diffusion Model

Tuesday, November 19, 2013

Seven Levers That Influence Your Revenue

The dynamics of customer development and seven levers that influence your revenue

Friday, November 1, 2013

How do You Make Money in Your Business?

The key ingredients needed to create value

Friday, June 7, 2013

How to Prototype an Internet Startup

Prototyping an internet startup using the generic business model prototype

Sunday, April 7, 2013

Value Creation Logic

A business model blueprint for professional service firms

Monday, February 18, 2013

Transaction Model

A business model blueprint for professional service firms

Friday, February 8, 2013

Value Network

A business model blueprint for professional service firms

Monday, February 4, 2013

Blueprints And Prototypes

Generic vs. specific, abstract vs. concrete

Friday, February 1, 2013

A Generic Business Model Blueprint

Business prototyping

Wednesday, January 23, 2013

The Business Model Concept

Prototyping business models

Friday, January 18, 2013

Business Prototyping And The Generic Business Model Prototype

An introduction to business prototyping

Thursday, January 17, 2013

Key Performance Indicators in Professional Service Firms

A case study about key performance indicators in professional service firms

Wednesday, January 16, 2013
Upcoming Events

Modeling Decision Making

2 hours - 2022-05-12

Prototyping Business Models And Market Strategies

2 hours - 2022-06-09

Go to event overview

Recent Blogposts

Even More Management Power For 2022

Oliver Grasl - 2022-01-31

Play Our New Beer Distribution Game

Oliver Grasl - 2021-12-16

Simulating The Beer Distribution Game

Oliver Grasl - 2021-11-16

Go to blog overview

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transentis consulting

Geisbergstraße 9

10777 Berlin

+49 30 9203833320