The energy market not only in Germany but also in many other countries is in the midst of a transformation process. This is caused by the liberalization of the market, an increase of interest from society and the nuclear catastrophe in Fukushima in 2011. The challenge in the coming years is to master the transition process from the old to the new energy world.
While the issue of supply and demand in the energy market has always been essential for both suppliers and consumers, such topics as sustainability, green energy and smart energy are also taken into consideration nowadays. In order to tackle these and many other issues, a variety of business models and a phenomenon of flexibility marketing are applied in the market.
Read more about these and some other topics with regards to the energy market in our blog posts: