An analysis of keywords regarding the energy market
Effects of The Change in The Energy Industry
We experimented a bit with Google Trends and visualized the course of searches for the term Energiewende (Energy Transition) on Google as a graph on the timeline.
Energy Turnaround After The Nuclear Disaster
The energy transition was triggered by the nuclear disaster in Fukushima in March 2011. It is exciting, or perhaps even scary, how accurately one can read this point in time in the data.
On a meta-level, this little experiment is interesting for two reasons:
In the environment of the energy transition, many topics have taken on new importance. We have started another experiment and analyzed the search queries for about 100 important keywords from the energy environment (only within Germany).
You can see the result in this Word Cloud - here it is particularly interesting to see how high the terms sustainability, green energy and smart energy are ranked; in comparison, the terms electricity price and electricity costs are rather small. (Google users seem to care more about where electricity comes from than its cost).
But the Word Cloud has a whole other meaning - it shows the wide range of issues you have to deal with in the energy industry. And that leads to the question: how do you deal with this complexity?